Why I Can’t Read Your Blog Post
It happened again this morning.
I started reading a blog post from a business owner and I couldn’t get through it. The information was good, but the grammar was so bad that I finally stopped reading. If I did not already know the site owner, I would have thought they were a non-native English speaker using a translation program.
I fully recognize that I am a grammar nerd; my children hate to have me read their school papers when they are very young, but by the end of high school, they have figured out that Mom’s red pen means higher grades. And by college, their friends are asking if I can look over their important papers before they are due.
I don’t expect people to write with textbook precision. I don’t write with textbook precision. But there is a big difference between writing conversationally and being a sloppy blogger.
How Do I Know I am Writing Right?
Run your post through a grammar/spell check. This is the most basic step. If you don’t use the one in WordPress or the one in Microsoft Word, there are a couple of free online sites. I can’t vouch for the grammar checker in any of them; Word and I frequently disagree about grammar—and, of course, I always get the last word.
Start sentences with capital letters, divide your text into paragraphs and use punctuation where needed. Have someone proofread for you. Sometimes a second set of eyes is enough to catch typos and grammar bloopers. Just make sure whomever you ask to proofread is good at it. If you can’t find someone else to read for you, set it aside for a day and come back to it. While having a second set of eyes is best, this method can work—IF you are a good proofreader.
Hire a proofreader/editor. If you don’t have an assistant, co-worker or friend who is willing to proof your posts, you can hire proofreaders and editors. When the mechanics of writing are your weakness, it is a wise investment in your business.
Why is it Important to Write Right?
Your blog is the voice of your business. A well-written, carefully thought out post tells your customers you care. Attention to detail should be consistent throughout your business. Your communications to your customers should be as flawless as the products and services you are providing. If you are sloppy communicating with your customers, are you sloppy in your work? You don’t want your customers to have to wonder, do you?
How Can Good Writing Help My Business?
Well-written blog posts are more likely to be read, commented on and shared. Good writers are also more likely to be invited to guest blog. Both of these things will increase the readership and reach of your blog, thereby increasing the reach of your business. Good writing will increase your stature and reputation as both a blogger and as an authority in your field.
This does not mean you need to write like a professor. Your writing should always reflect your personality and your personal style. And your personal style should always include good grammar, spelling and punctuation.
And in case you need a little help with some of the most common errors, here is a great Infographic from CopyBlogger with 15 of the most common grammar mistakes.
Like this infographic? Get more content marketing tips from Copyblogger.