Tag Archives: Productivity

Use Free Image Editing Software to Improve Photos

Use Free Image Editing Software to Improve Photos

If you are an image professional, there is one essential piece of software that you need to make sure your images look your best. Photoshop by Adobe is the industry standard for imaging professionals, specifically professional photographers. If you do more than photography, you probably have Adobe’s Creative Suite, which includes Illustrator and InDesign.

All this amazing-ness comes at a price. CS6 Design Standard—the latest version—retails for $1299.

Clearly, this software is not for everyone.

Adobe does also offer Photoshop Elements 10. It retails for only $99 and is incredibly powerful and my recommendation for hobby photographers, advanced amateurs and aspiring/beginning pros.

But what do you do if you just need to edit the occasional picture or create one of those nifty little graphics that are so popular right now?  Even $99 seems like a steep price for an occasional image edit?

There is a solution. Several, in fact.

Here are three free image editing programs that you can use for your blog and Facebook posts and possibly even for preparing photos for printing. While I am a dedicated Photoshop user, my friends and clients who use these programs assure me that they are more than up for the job.  I have tested them briefly and believe they would work well for basic image adjustments.

 

Gimp

Gimp is a free program that you must download to your computer. It is probably the most well-documented of all the programs with an downloadable user manual, online tutorials and several instruction books that are available for purchase.

Gimp has tools for painting, retouching, exposure adjustments and color balancing, and for digital manipulation. In addition, you can use Gimp to resize images and to add and edit text.

Gimp supports bmp, gif, jpg, tif, pdf, png and psd files as well as other image formats.

 

IrfanView

Irfanview bills itself as more of an image viewer than an image editor, but it still has some useful features. It is a free download and must be installed on your computer to use it.

Irfanview’s primary features are to optimize images and create online slideshows. You can also crop images, add text or rotate images and it has a paint option for adding lines and shapes to your images.

Like the other programs Irfanview supports most of the popular image formats including jpg, bmp, gif, png, psd, pdf and tif.

 

Picasa

Picasa is a bit of a hybrid program, being both an image editor and an online image storage site. If you use Google+ or Blogger, your uploaded images are being stored in Picasa albums. Picasa is a free program and needs to be downloaded to your computer. Picasa wants to be your image storage program of choice, so when you download it, it will ask to catalogue all of the images on your computer. This is just something you want to be aware of; whether you want to use it or not is up to you.

Picasa does have simple to navigate online documentation. You’ll find a link at the bottom of Picasa’s home page. Picasa offers cropping, redeye reduction, exposure and color adjustment and retouching. It also offers a number of different image effects for your photos. And you can add text.

Because Picasa also bills itself as an image cataloguing program, you can add text tags to make it easier to search for photos. It does not actually move any photos on your computer, it just finds and displays them.

Picasa supports many image formats including jpeg, .tif, .bmp, gif, psd, png  and selected RAW formats.

 

Pixlr

Pixlr is a flash-based image editor. You use this online and must be running flash on your computer for it to work. The basic software is free, but it also has some features that must be purchased.  The site has a support forum and a blog, but no readily accessible tutorials or instruction manuals that I could find.

Pixlr can be used for painting, retouching, exposure adjustments, image manipulation, resizing images and adding text.

Pixlr supports most image formats including bmp, gif, jpg, tif, pdf and psd.

 

 Do you have a favorite image-editing software? Do you have questions about image editing or using images on your blog? Feel free to ask below or leave me your questions on our Facebook page.

marie leslie media, success without stress, WordPress, Social Media

How to Organize Important Documents, Part 4

avalanche of paperWelcome to Part IV of How to Organize Important Documents. You can read Part I here ,  Part II here. And Part III here.

If you’ve been following the series, you’ve taken care of all your piles and pretty much now all you have left are magazine articles, newspaper clippings, recipes and hobby/craft paperwork.

Do you think you’ll ever use them?

Be honest now.

If the answer is no, just toss them and go do something fun. No guilt, no more projects that you clearly aren’t all that interested in doing hanging over your head.

Didn’t that feel good?  Now, don’t clip out any more articles. Just find them online and pin them.  Pinterest can be your virtual bulletin board/filing cabinet for all the really cool ideas and really delicious recipes you’re never going to do anything with.

But if you really must go through them, here’s how.

First, toss all the magazine articles that are more than six months old and don’t mention you or a member of your immediate family by name (you can keep those; they’re called family history. Put them in an appropriately labeled file folder and file them for future generations to marvel at). You can keep any articles less than six months old that you can get read within two weeks. They aren’t going back into your file cabinet or your to-file pile. Keep only what you know you can get to within two weeks.  And remember, you will need to allot time for sleeping, eating and working during those two weeks so be realistic.

If you are a crafty person and you actually make these crafts, you have my permission to keep your favorites. Toss everything that is no longer in fashion. If those crocheted toilet paper covers really do ever come back in style, I’m sure you will find the instructions on the internet. Do not keep things just in case. Do NOT give them to your crafty friends.  They already have too many of their own and don’t need to store yours so you won’t feel guilty.

Sort the keepers by subject. For example, file knitting patterns in one folder, tole painting projects in another and home improvement ideas (that could actually happen in your house) in their own folder. Every six months go through these folders and purge them.

After the crafts we’ll tackle the recipes. If you can’t pronounce the dish or the ingredients in it, toss it. Experience shows that most people won’t cook dishes with ingredients they can’t identify—or find at the grocery store. Before keeping any more, see if you can find the recipe online and either bookmark it or download it and store in a digital recipe file (Cook’n is great for this). I’m a recipe person—I really do make them—and I’ve started tearing recipes out of magazines, taking them to my desk and looking them up online. 90% of the time, I find them. If I don’t I pop it in the scanner and digitize it on the spot. It’s much easier finding what I want to cook on my computer than it is sorting through piles of paper (and this is from the Cookbook Queen—I have close to 100 cookbooks in their own special bookcase). Give yourself a timetable for these new recipes—add them to your monthly menu. If you try it and don’t like it, toss the recipe immediately so you don’t mistakenly make it again.

And last but certainly not least are papers relating to hobbies or interests. The biggest hobby paper tiger I can think of is family history, aka genealogy, though there are certainly any number of other hobbies that can generate reams of papers to be sorted and filed. I can’t tell you what to keep and what not to keep and if you’re avidly into your hobby, I’ll leave it up to you to figure out what’s really important.

You know; you just need to ditch the guilt along with the trash.

And in the last installment of this series—just in time for the end of the school year—we’ll look at what to do with all those “treasures” your kids bring home from school.

marie leslie media, success without stress, WordPress, Social Media

Do You Know Who’s Pinning You?

pinterestIf you’re a Pinterest user, you know that you get notifications when other Pinterest users repin your pins, but wouldn’t it be nice to know when users were pinning things from your website?

You can.

With PinAlerts, you can track pins from your website or blog to Pinterest.  And you can, by clicking on the links in the report, see who’s pinning them, which is kind of cool.

pinalerts.com

And the best part? PinAlerts is a FREE service.

I’ve been using PinAlerts for a few weeks now and am finding it really helpful in determining what really gets my readers’ attention.

You can use PinAlerts in your marketing campaign to see what is most popular with your readers. Pinterest is one of the internet’s fastest growing and most popular sites right now. So popular, in fact, that it is helping drive traffic for sales and busineses. According to MediaBistro.com, “Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.”

Natalie Wardel, the Social Media Director at KSL, a NBC-affiliated television station based in Utah, stated, “I use PinAlerts to learn what our viewers find interesting. I love how easy it is – I check my email every morning and have a clear look at what kind of content is popping for Pinterest users.”

“At KSL, we are curating content on Pinterest around news topics – family, health, tech, etc. – and I have been using PinAlerts to know what kind of content people are wanting to see from us. The pins that I have created after seeing the link on PinAlerts have done really well, so it helps me identify effective content.” KSL is on Pinterest athttp://pinterest.com/kslnews

PinAlerts.com was developed by Pinterest experts Janet Thaeler, Paul Wilson, and John Benson of PinnableBusiness.com. Pinnnable Business develops Pinterest marketing tools and solutions. PinAlerts is the company’s first release and is currently in beta. Check out the PinAlerts press kit for more information, and watch for future Pinterest tools by subscribing to the Pinnable Business blog.

To get your FREE PinAlerts account, sign up at http://pinalerts.com/index/add

Parts of this article were quoted from a PinAlerts.com press release.

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marie leslie media, success without stress, WordPress, Social Media

How to Organize Important Documents, Part 3

filing billsWelcome to Part III of How to Organize Important Documents. You can read Part I here and Part II here.

At the end of Part II, I said we would talk about how to manage your current financial records, and here it is.

Organizing Current Financial Records

What  do you do with all the everyday financial records—household bills, brokerage statements, IRA records, paycheck stubs and bank statements?  Well, if you’re me, you see how many of them you can have sent to you electronically instead of in the mail. I pay as many bills as possible online and it’s a simple matter for me to store the statements by year in a “finance” file on my computer. When I need a receipt for an online payment, I save it as a PDF instead of printing it out.  I’m pretty sure I’ve saved a small forest by now, not to mention the wear and tear on my printer and shredder.

For bills that come in the mail and need to be paid the same way, I have a 3-ring binder with slip-in page protectors that I use as storage pockets. One pocket holds stamps, one holds envelopes and another holds return address labels.  The remaining pockets hold personal correspondence that needs to be addressed and business correspondence that needs to be addressed. And then there is a pocket for personal bills and one for business bills. As the bills come in the mail, the envelopes are opened, all the stuffers removed and the bill and its payment envelope go into the appropriate pocket.

On my designated bill pay day (ok, my husband’s designated bill pay day because I hate doing it), he just gets out the notebook, pulls out what he needs and pays them and the book goes back on the shelf until the next week. Once the bill is paid, it gets filed. If a document or bill will be needed for taxes at the end of the year, it either goes into a file folder marked “current taxes” in the financial drawer of my file cabinet or into a computer folder of the same name if it’s an electronic statement.

For everything else—utility bills, credit card receipts, etc.—we only keep those for six months. Every six months, I clean out the files and we start over.  Bank statements get kept for a year, as do pay stubs. Once we have a W-2, the pay stubs get shredded.  Annual brokerage and IRA statements get kept permanently.  Bills are sorted into file folders by type of expense. All credit card statements go in one folder together. All utility bills go in one folder together. All medical bills go into one folder together (medical records are filed individually by patient name–I don’t store medical bills and medical histories together).  I do keep all of my bills and financial records together in one drawer of the file cabinet. This makes both filing and retrieval much easier.  Within that section, I store the folders alphabetically.

Because I’m very lazy smart, I time my six-month purge for the month that the local shredding company has a free drop-off. I toss all my papers into a box and drop it off for them to shred. This way I don’t have to spend hours at the shredder and there’s no mess to clean up afterward.

Now that all your important papers are sorted, you can turn your attention to all those magazine articles, recipes and really great ideas you’ve clipped and saved. But this was plenty of work for one day, so I’ll cover that in my next article of the series.

How do you keep track of your bills? If you have a system that works better for you–meaning you can easily put your hands on a bill without having to hunt through all your drawers or dig through piles–I’d love to have you share it. I am always up for great new ideas, so please be sure to leave your comments and questions in the comment section below.

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marie leslie media, success without stress, WordPress, Social Media

Do You Use Your Most Important Business Skill?

listening is an important skill

Do you know what the most important business skill is?  It’s not sales. It’s not marketing. It’s not copywriting. It’s not public speaking. It’s not even networking.

The most important business skill isn’t any of these, but it is related to all of them.

The most important business skill is listening.

That’s right. Listening.

If you are not listening, really listening to what your customers and prospective customers are telling you, you are not going to last long in the business world.

The most successful business people succeed not because they are the best salespeople or the best marketers, but because they are the best at figuring out what it is their customers need and then filling that need.

And how do they figure out what that need is? By listening.

If listening, and especially active, analytical listening isn’t one of your strengths, don’t despair. You can learn to be a better listener. Here are a few tips to get you started.

Make a Decision. Decide that listening is an important skill.  It sounds obvious but until you consciously decide to be a better listener, it’s not going to happen.

 Be interested.  When you are listening to someone, really listen to what they are saying. You need to focus all of your energy on the person you are listening to. Don’t be checking your phone messages, your email or your Twitter feed.  Put it all down and listen to the speaker.

Keep an Open Mind. If you’ve already decided how this conversation is going to go, you’re not going to learn anything from it. Get rid of any preconceived notions you have about  your speaker and open yourself up to the possibility of new ideas.

Observe the Body Language.  Body language can give you strong non-verbal cues about what is really important to your speaker.  Body movements, expressions and inflection can help you determine what the speaker is passionate about and how they feel about the subject.

Take Notes. It’s ok to take notes, even in a face-to-face conversation. No one expects you to remember everything. Taking notes will help you to remember the important points of the conversation and what is important to your speaker. It will also help you to frame appropriate questions that will help you learn more, which leads to our next point.

Ask Questions. Invite the speaker to tell you more. Allow them to give you even more detail about what’s important to them and what they need and how you can fill that need.

 

How have you worked to become a better listener? Please share your thoughts in the comment section below.
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How to Organize Important Documents, Part 2

file cabinet, organizing documents, organizationSince you followed the instructions from my  last post on organizing documents, you now you have several tidy stacks of papers. You may think that you are now organized, but this is really just the beginning. We need to make these stacks disappear.

 

Tax Returns

First, take care of your tax returns and associated paperwork—get out a manila envelope and put each year’s tax returns & associated forms (W-2, 1099, etc.) in its own envelope and clearly label it with “tax returns” and the year. You’re going to need to keep those forever.  Well, at least seven years, but the returns themselves really should be permanent.

I keep my financial records that go with the tax returns in manila envelopes as well and store those in plastic file boxes since I have to keep them seven years.

Once you’ve archived those papers, you need to move on to things that need to be filed but still accessible.

 

Vital Records

The first important category of papers is your vital records: birth, marriage, death certificates, citizenship documents, social security cards, wills, power of attorney, advance directives and divorce decrees fall into this category.  These are called VITAL records for a reason. They are all important and must be stored safely.  Ideally, a safe deposit box is the best place for these records; a fireproof safe would be the next best place.  At the very least, give them their very own clearly labeled folder in your file cabinet so you can find them again.

Next would be vehicle titles and home ownership documents.   These should be kept for as long as you own the vehicle or property. NEVER keep a vehicle title with the vehicle. We have a separate file folder for each vehicle and we keep the title, past registrations and all the maintenance records in the folder.  Current registrations go in the car, of course. This makes it very easy when it’s time to sell your car. We do the same for our home ownership papers and keep the property tax records in the file.  Home improvements and maintenance go in a separate folder as there are usually more of those.

 

Medical Records

For medical records, each family member (and the dog) has his or her own folder where we keep immunization records, prescription records and records from each doctor or dentist visit. It’s much simpler than trying to sort through everyone’s records to find something from one person.

 

Warranties

Warranties and owner’s manuals, whether for vehicles, appliances, tools or other household goods should be filed and kept as long as you own the item.  For these, I have file folders by type of warranty, one folder for kitchen, one for major appliances, one for tools, one for electronics, etc.

Once you no longer own the item, you no longer need to own the owner’s manual.  So throw out the user guide for that TV you gave to Goodwill five years ago, ok?

Next week we’ll cover what to do with your current financial records–the ones that you need to keep track of month to month and week to week.

How do you manage your paper?  What do you most need help with? Please share your questions, comments and feedback in the comment section below.
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Three Ways to Find Blog Topics

writing a blog postIt’s nine o’clock on Sunday night and you need a blog post for Monday morning.

You stare intently at the computer screen, fingers poised over the keyboard—and nothing comes out.

You can’t think of a single thing to write about, but you have to write something.

What do you do when your creative well runs dry?

 

Here are three ways to prime the pump and come up with blog topics.

Use a Favorite Quote

Whatever your niche is, whatever your business focus, there’s a quote somewhere–probably dozens of them—that relate to your topics of interest.  Sites like Quote Garden, Brainy Quote, ThinkExist.com all have search features for quotes.

Even better, create your own quote database in Excel or Word, where you can paste in quotes that catch your attention or inspire you in some way. Then, when you need a quote for something, or you need an idea to write about, you’ll already have some you like to choose from.

Revisit an Old Post

Go back six months, a year, or even two if you’ve had your blog that long. Pick a post, read it, think about what you’ve learned or what’s changed since you wrote it and write an update. It doesn’t have to link directly back to that original post, just give a quick update on the topic. Remember, you don’t need to write a novel. Blog posts under 500 words often get more notice than something two or three times that length.

Review Your Week

Make a quick review of your week. What went right? What went wrong? Did you learn anything? Did you read something that sparked an idea? Did you meet someone who inspired you in some way? Pick one highlight—or lowlight—of your week and share it with your readers. If it was a lowlight, what went wrong and what could you do differently? What did you learn from it? If it was a highlight, shout it from the rooftops. Tell us why it was a highlight and how it improved things. You don’t have to share in all the gory details; just give us enough to help us learn from your week, too.

What do you do when you’re out of ideas? Please share your thoughts and suggestions in the comment section below.

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Do You Want More Blog Readers?

boy readingDo you want more visitors and readers for your blog? Do you wish your blog visitors would share your posts with their friends and followers? Would you like to accomplish all this without adding more to your workload? Would it make your day if I told you there is a simple way to make this all happen?

There is.  You can use plugins to draw more attention to your blog posts, to share your posts more easily throughout your network and to make it easier for your readers to share your posts with their networks.

Here are a few of my favorite WordPress plugins and add-ons for post sharing and increased interaction.

Tweet Old Post

Tweet Old Post is my favorite blog-sharing plugin. Using Tweet Old Post you can choose to share any or all of your blog posts on a periodic basis.  It randomly picks and tweets old posts at an interval specified by you.  There are many available customizations. You can choose to tweet or exclude specific categories or specific posts. You can also select specific date ranges. It takes less than five minutes to set up and I have seen a definite increase in visits to older posts since I have installed it.

 

Networked Blogs

Networked Blogs is not actually a plug in, but a Facebook app.  Networked blogs can publish your blog posts to your Facebook feed as well as tweeting it. You can also place a Networked Blogs widget on your page which will allow readers to have your blog posts automatically published in their news feeds. It does require a little more effort to set up than some of the other options, but once you are set up, it’s an automated process, allowing you to set it and forget it.

 

Jetpack Sharing

The Sharing plugin is one of the components of Jetpack, WordPress’ collection of blog enhancements recently made available to WordPress.org users.

This plugin allows you to include the sharing options of your choice automatically with every post. It enables your readers to share to Facebook, Twitter, Google+, StumbleUpon and LinkedIn, as well as a few other sites. You can also add other custom sites of your choice. Using a Sharing plug in allows your readers to share your posts with a single click. It really doesn’t get much easier than that.

 Shareholic is another simple sharing plugin with many options that is easy to use and very popular.  Doing a quick search on wordpress.org’s plugin page will bring up dozens of choices so you can customize your site in any way you want. Just make sure that the option you choose will be simple for your readers to use.  Getting too fancy or complicated defeats the purpose and will lead to less sharing, not more. This is true of any sharing option.

These are just a few of the tools you can use to attract more readers to your blog.

 

Do you have a favorite sharing plugin? Do you have a plugin you’d like to know more about. Please share your thoughts in the comment section below.
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Six Rules for Entrepreneurial Success

This is the third in an occasional series about becoming an entrepreneur. You can find part 1 here and part 2 here.

making money in businessOnce you have your small business up and running, it is definitely not time to sit back and wait for the profits to roll in. As I have said before “build it and they will come” only worked in Field of Dreams. It is very easy once business starts picking up to begin getting so overwhelmed by the jobs that we forget to manage the business.  The goal of every small business owner should be to work ON your business and not just IN your business.

Pay Attention to the Details

Don’t get so busy that you let the little things slide.  Take the time early in your business to develop an organizational plan that can support you in your growth. As you get too busy to do everything yourself, know what you need to outsource and delegate and do it. If you are having trouble figuring out how to delegate and release control, try reading The E-Myth by Michael Gerber. This is a great instruction manual for every small business owner. You should be controlling the essential functions of the business that match your strengths and that bring in the income and outsourcing those functions that are not the best use of your time and talents.

Keep Your Overhead Low

There is a great temptation for many new business owners to invest in the accoutrements, to have an office and all the trappings that give the image of a successful business. That money is always better spent giving the business a solid foundation than a pretty image.  Save your money for essentials; cut corners on the luxuries. If you can work from home in the beginning, it can save you thousands in your first year. If your existing computer, smart phone and laptop will do the job, wait to upgrade until your business has the cash. Whenever possible, adopt a pay-as-you-go policy of investment. Avoid the temptation to use credit cards to finance your business.  If you must borrow, seek out a low-interest SBA loan, but be prepared to show a solid business plan and give full financial disclosure as part of the process.

Keep Learning

When you are in business for yourself, you need to be on top of your industry. You need to know what’s happening in the business world and you need to  make sure you have the latest information available for your niche. There are many ways to keep up with the business world. Subscribe to magazines in your niche (many trade publications are free, either online or in your mailbox). Learn who the key influencers in your industry are and follow their blogs and Twitter accounts. Find out if there are industry associations for your niche, both nationally and locally, that you can join for support and learning. Budget to attend industry conferences and conventions.  You can learn more about the benefits of such training in this blog post. Read and listen to those whose advice and information you find to be worthwhile. But don’t ever be lulled into thinking you know enough.

Find a Mentor and/or Coach

Coaches and mentors aren’t just for beginners. Most CEO’s and successful business owners have coaches. Having someone to keep you accountable, to help you stay focused, to break through barriers and increase productivity are just a few of the benefits of having a coach on your business team. Coaches can provide specifically tailored individual and small-group assistance to help smooth your road to success.

Don’t Sell Yourself Short

If you do not place value on your product or service and really own that value, no one else will either. Don’t try and compete on price.  Blake Discher said, “Competing on price is a race to the bottom.” Just because you are a new business does not mean your products or services need to be cheaper than your competition’s. Your pricing needs to be based on a combination of YOUR cost of doing business (which is NOT the same as your cost of goods, but we’ll get into that in a future post) and your value.  Do not underestimate the value of your time and your expertise. You did not leave the corporate world to work for minimum wage–or less. If your job doesn’t pay as much as working in a fast-food restaurant would, you might as well go work in a fast-food restaurant and save yourself some stress. You need to make sure you are worth the price and then settle for nothing less.

Set Yourself Apart

Part of your business plan should include your branding. Branding is more than a logo, a color scheme and a tag line. Branding is how your business will be known. It includes your reputation, the way you do business and most importantly, your USP, which stands for “unique selling proposition.”

What is it that you do differently or better than anyone else? Are your widgets cooler, stronger, more flexible or prettier than anyone else’s? Do you have an amazing code in your web designs that make them stand out from everyone else’s? Do you have a way with words that just makes your client’s copy sing? Market that unique talent. Make sure that everyone knows what your business can do that sets you apart from your competition and why they want to do business with you. Oh, and while you’re at it, do it in a way that builds you up without tearing your competition down. It’s really not that hard and will make you much more successful in the long run.

What advice would you give someone going into business? And what do you wish you knew when you started?
Share your thoughts and ideas in the comment section below.
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5 Keys to Entrepreneurial Success

5 keys to business success

Photo courtesy of Brenda Starr

In this previous post, I discussed some of the basic things to think about before starting your own business.  In this post, we’ll talk a little more about some of the keys to entrepreneurial success.

Focus

If you want to go into business for yourself, the first thing you need to have is a clear focus. What is it you want to do? Do you have a product to sell? Do you have a service to offer? If you don’t know what you want to do, take the time to figure it out. This may mean meeting with a coach or a mentor, taking advantage of free small business counseling services or even taking some college courses or career workshops. After being in business for a while, your focus may change, but if you do not know what your business is about, you can hardly expect your potential customers to know. Having no focus for your business is the short road to failure.

Once you have a focus for your business, you need to develop a plan.  What are you going to do? How are you going to do it? Will you quit your job and pursue this business full-time from the beginning or will you continue at your current employment while your business gets established? If you quit your job, do you have enough to live on (a business counselor will recommend a bare minimum of 6 months in savings and strongly suggest at least a year’s worth while you get going)? How will you sell your product or service? Who is your target customer? Are you selling to consumers or to other businesses?

Take the time to do the research.

Learn who and what your competition is. Research other businesses that are selling a similar product or offering a similar service, whether they have been successful or unsuccessful (sometimes you can learn even more from a failure story than a success story).  Find out what equipment and resources you will need to run your business.

If you are manufacturing a product to sell, research the process and learn how it works. Even if you are contracting with a manufacturer, you need to understand how the process works and what’s involved in it. Find out if there are education, training and licensing requirements for your chosen profession.

And then learn to be decisive. Learn when it’s time to stop researching and begin making decisions. Successful business owners are decisive and don’t engage in either second guessing or pointless perfectionism. Do the necessary research, make a decision, own the decision and move forward with it. You’ll know soon enough if it was the right decision. If not, make another decision and go in a different direction.

Be financially wise

Finance is probably the number one hazard of small business.  Too many business owners don’t do their homework to find out what it will really cost to start their business and what it will cost to run their business. Do you really need that high-end furniture and the latest and greatest computers and electronics? How will you pay for your start-up? According to one study nearly 60% of small business owners said they used credit cards for their start-up. This is a dangerous practice. If at all possible, try to adopt a pay-as-you-go strategy.  One of the first resources you need to develop is a good accountant. If you aren’t an expert money manager, hiring someone who is might be the very best business investments you ever make. They can help you  make sure your cash flow is sufficient to cover your overhead and help you to begin setting aside a cash reserve, helping you with the various employment taxes (it’s even more complicated than personal income tax).

Learn to Market

If you’re going to be an entrepreneur, you need to learn the fine art of marketing.  “Build it and they will come” only works in the movies. You need to be able to get your product or service out there and bring in customers. A business without marketing is like a car without wheels. It’s not going anywhere. If you can’t or don’t want to develop a love for marketing, you need to hire a good marketer, but I believe it’s critical for small business owners and entrepreneurs to be able to do at least some of their own marketing. Along with  marketing, you need to learn to network–online AND in person. If you are uncomfortable in front of a crowd or making presentations, join Toastmasters or take a public speaking course. A coach can also help you learn to speak and present effectively. And yes, it can be learned. I had to do it–and if I could get over my tongue-tied shyness, so can you.

Get a Support Network

Being a solo entrepreneur doesn’t mean you have to do this alone. In fact, your chances of success will increase exponentially if you don’t try to do it alone. Develop a support network.  Having a good family and supportive friends is a start, but you should also develop a network in your business community. Local business development groups, Chambers of Commerce and professional associations can all be good sources of support. Being able to talk to and share with other business owners and professionals who understand the challenges and rewards of entrepreneurship, who can give you advice and feedback is essential not only to the health of your business but to your personal health as well. Starting a small business can be very stressful and a strong network can help alleviate some of that stress.

When I owned a portrait studio in New Mexico, once a month I met with a group of fellow studio owners. We exchanged marketing ideas, critiqued one another’s campaigns, helped one another learn new techniques, swapped crazy client stories, celebrated successes and commiserated over flops. We were also available to back up one another in the event of an emergency or to help out when an extra set of hands were needed. We not only helped one another grow our businesses, but became great friends as well.

I also shared space for a time with the owner of a very successful DJ company. Not only were we able to cross-refer and boost one another’s businesses, but it helped to have someone to share both business ideas and expenses.

 

What advice would you give someone going into business? And what do you wish you knew when you started?
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