The Five “B’s” of Social Media Success

5 B's of Social Media

Social media isn’t supposed to be difficult or complicated.  But lately it seems everyone is an expert with all kinds of strategies and rules and methods to achieve success in business using social media. Some days my inbox fills up with so many differing and conflicting opinions and strategies that I feel like my head […]

Facebook Like Exchanges—Are You An Accidental Spammer?


Facebook “Like” exchanges are a popular way to build a following on your Facebook business page. Do a Google search for “Facebook Like Exchange” and you’ll get roughly 348 million results. Nearly every LinkedIn group I belong to runs a Facebook Like Exchange, many with hundreds of posts on them. Same with the Facebook business […]

The Most Useful Social Media Tool Ever

social media,, twitter, hootsuite, linkedin, stumbleupon, facebook

I admit it. I LOVE social media.  I have accounts all over the web:  Twitter, Facebook, Google+, LinkedIn, FourSquare, Empire Avenue, Klout,  StumbleUpon and probably a few others that I don’t even remember I have.  I’m pretty active on all of them, some of them more than others.  When I’m not reading and posting, I’m […]