Is your blog putting even you to sleep?
If you aren’t getting excited about what you’re putting on your blog, chances are your readers aren’t either. And if that’s the case, you’ll soon not have any readers.
Here are three simple ways to bring a little life to your blog and wake up your readers.
Mix it Up a Little Bit
While it’s important to have a consistent focus, especially for a business blog, One-Note Wanda gets old pretty quickly. Every post doesn’t have to be on the exact same topic. Think about other topics that could be of interest to your readers and other topics that interest you. Consider adding related topics every now and then. Do you have a hobby or non-business interest that you can share in an occasional post? Write a post that isn’t strictly business related. You never know but that it might help your readers in their business or in their personal lives.
Bring in a Guest Poster
You want to choose your guest posters carefully as they should be both an asset to your business and to your readers. Sharing someone else’s expertise can benefit you, your guest poster and your readers. New ideas are good as long as they don’t lead readers away from your blog. Sometimes a guest poster can also spark new creativity for you.
Many business bloggers make the mistake of trying to make their site all business all the time. Your bloggers need the opportunity to get to know you. Readers don’t follow your blog only because you’re a genius in your area of expertise. Some might, but most of the people I know follow bloggers because of a combination of that genius and because they feel a connection. And that connection is what will make your business successful. Being a Pulitzer-prize winner isn’t the key to blog success; building a connection with your readers is.
While it definitely isn’t necessary to share the most intimate details of your life online (and we thank you for not doing that), allowing your readers to see who you are and what your life is like builds that connection and allows them to see you as more than just words on the screen. While we may purchase a product or service from a website, we return to do business regularly with people/businesses we know and trust and who we feel connected to.