A blog is one of the best and most affordable marketing and business tools any small business can have. Here are five ways a blog can benefit your business.
Get Your Message Out
A blog allows you to tell the world what you do and what you’re selling without any restrictions. It is an opportunity to get the word out without being interrupted. You should make sure each blog post covers one aspect of your business. The best blog posts contain useful information for your customers along with a call to action, whether it encourages them to buy your product, call you for information or even just share or comment on your blog post.
Establish Yourself as an Authority
A blog is an opportunity to share your knowledge with the world and establish yourself as an authority in your field. By creating quality informational posts about your area of expertise and publishing them online, you will gradually develop the reputation as an authority among your followers and as your reach increases, further afield.
Help Your Site Increase Its Search Rankings
Google—and other search engines—index websites based on content. While a well-crafted static website may give you some standing with Google, a blog that is constantly being updated with relevant content, gives Google more to index and will help your blog move closer to that coveted #1 spot. This is also the reason you want your blog to reside at the same domain as your website.
Expand Your Reach
Writing a blog and sharing your content on the worldwide web gives you an opportunity to expand the reach of your business far beyond any geographic boundaries. When you publish a blog, your content can conceivably be read around the globe, bringing you new customers for far and wide.
Build Business Relationships
A blog is another opportunity to build relationships with customers and potential customers. Through your posts and an active commenting system, you are giving readers not only valuable information but an opportunity to get to know you and to interact with you and build trust.
There may be many more ways a blog can benefit your business. What benefits have you found from blogging?