- Choose a simple name for your blog. If you’re blogging for business, your blog name ought to match either the name of your business or your own name. If both your business name and your name are available as dot-com (.com) domains, grab them both. Use one and redirect the other to your site. Whenever possible, your blog name and your blog’s URL should match.
- Make your blog easy to read. Use punctuation and capital letters, good grammar and good spelling. You don’t need to write to please your 10th-grade English teacher, but you should at least be following the basic rules you learned in 10th grade.
- Reading online is different than reading in a book or magazine. Short paragraphs with white space between then make blogs easier to read. Dark text on a light background is easiest to read. If you feel compelled to use light text on a dark background, make your font one size larger to improve readability.
- If you are going to allow commenting on your blog have some sort of filter system in place to avoid spam. Akismet comes pre-installed with WordPress and is free to cheap, depending on the type of blog you have. I’ve yet to see a more effective spam filter.
- Don’t use auto loading music or videos on your blog. Many people open multiple windows or read at work. Clicking on your site and getting an instant earful will cause many of them to immediately leave.
- Posting images as part of your blog posts can help add interest and bring in more readers. Use an image editing program to web-size them to keep your blog from becoming overloaded and slow. Images posted on blogs rarely need to be bigger than 1000 pixels on the long side (smaller is good) and 72 dpi. Make sure you have permission before you post. For more information about using images in your blog posts, check out my free e-book “The Power of Pictures.”
- Always keep in mind that there really is not any such thing as privacy on the internet. If you don’t want the world to know something, don’t post it online. Deleting it after it’s been published is no guarantee than it will disappear. Be careful about posting sensitive personal information in blog posts that could compromise security. Full dates of birth, private addresses and personal phone numbers fall into this category.
Are there other basic tips you think should be included? Do you have questions about blogging? Please share your thoughts and questions in the comment section below.
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And, if you’d like to learn more about blogging, please join me and creativity coach Patricia Morrison for a free webinar this Thursday, April 5th at 6:30 p.m. Mountain time. For more details and registration, please click here.